Cardiance Clinic, Switzerland

Integrated Health Solutions^SM provided branding and communications for the first Swiss outpatient cardiology clinic.

The Challenge

As the first outpatient cardiology clinic in the country, Cardiance was eager to convey its unique positioning in its branding. To set it apart from strong competition in the private sector, it needed to build a distinctive and tangible identity expressing their highly professional, rapid, and personalised service, as well as the relaxing and familiar atmosphere of the clinic. In addition, there was an opportunity to raise awareness about the advantages of minimally invasive cardiology techniques. To that end, the clinic’s services had to be effectively communicated to both potential patients and referring physicians.

The Solution

Cardiance entered into a seven-year partnership with Integrated Health Solutions in December 2014.

We created a tailored solution to:

Support their branding and communications
Provide funding and access to the latest cardiac technologies
Provide vendor-independent material management
Implement an advanced cardiovascular information system (CVIS)

This case highlights the implementation of the branding and communications solution.

How We Did It

Strategy: Co-developed a distinctive, powerful, and memorable value proposition as one of the key differentiators and helped define clinic name
Development of logo, visual and verbal identity, and imagery
Implementation of collaterals (brochure, website, signage, etc.), opening event, and public relation
Evaluation: Measure awareness, number of acquired patients, Net Promoter Score^® (“likelihood to recommend”) of patients and referrers, and employee satisfaction
Project management: Coordinated a team of experts, set clear milestones, secured project completion on time and budget