mARKETING AND pATIENT rESOURCES Balloon Kyphoplasty

Indications, Safety, and Warnings

Marketing your practice is an important part of ensuring that patients are aware of and have access to appropriate evaluation and treatment. These downloadable resources can help you effectively present information about balloon kyphoplasty as a treatment option so that patients can make informed decisions about their healthcare.

Media Materials

docx Spinal Fracture Fact Sheet for Patients (.docx)

69KB

docx Balloon Kyphoplasty Backgrounder (.docx)

124KB

docx Osteoporosis and Spinal Fractures Fact Sheet (.docx)

75KB

docx Osteoporosis, VCF, and Kyphoplasty FAQ (.docx)

203KB

pdf Community Awareness Event FAQ (.pdf)

112KB

docx Press Release Template (.docx)

76KB

docx Website Copy (.docx)

201KB

Patient Materials

pdf Patient Brochure in Chinese (.pdf)

1.8MB

pdf Patient Brochure in English (.pdf)

1.2MB

pdf Patient Brochure in Korean (.pdf)

1.7MB

pdf Patient Brochure in Spanish (.pdf)

1.7MB

pdf Spinal Fracture Risk Assessment (.pdf)

70KB

pdf Talking to Your Doctor Guide (.pdf)

2.0MB

PATIENT STORIES

mp4 Charlene’s Story (.mp4)

10.1MB

mp4 Jon's Story (.mp4)

mp4 Marie's Story (.mp4)

19.8MB

mp4 Naomi’s Story (.mp4)

22.5MB

mp4 Sam’s Story (.mp4)

61.8MB

Images

png Two Kyphon Balloons (.png)

560KB

png Kyphoplasty Procedure Steps Illustration (.png)

335KB

gif Kyphoplasty Procedure Steps Animation (.gif)

212KB

png Small Skin Incisions Image (.png)

183KB

jpg Normal Vertebra Illustration (.jpg)

847KB

jpg Fractured Vertebra Illustration (.jpg)

862KB

jpg Biconcave Fracture on Film (.jpg)

13KB

jpg Biconcave Fracture Illustration (.jpg)

8KB

jpg Crush Fracture on Film (.jpg)

13KB

jpg Crush Fracture Illustration (.jpg)

4KB

jpg Wedge Fracture on Film (.jpg)

14KB

jpg Wedge Fracture Illustration (.jpg)

8KB

KYPHOPLASTY ANIMATIONS

mp4 NEW! BKP Animation – with narration (.mp4)

10.6MB

mp4 Balloon Kyphoplasty Animation – with narration (.mp4)

13.5MB

mp4 Balloon Kyphoplasty Animation – without narration (.mp4)

3.0MB

gif Balloon Kyphoplasty Procedure Animated GIF (.gif)

212KB

EVENT AND COMMUNICATION IDEAS

Here are a few ideas to help generate community awareness of osteoporosis, spinal fractures, and minimally invasive treatment options like Kyphon™ Balloon Kyphoplasty, that your practice offers.

Osteoporosis Open House or Booth at a Health Fair

Hold an open house for people in the community to come and learn about osteoporosis and treatments. May is National Osteoporosis Month in the United States and an ideal time for this event. Consider featuring:

Bone density scans
Exercise demonstrations
Nutrition specialist Q&A
Patient ambassadors

Osteoporosis Seminar for the Mature Community

Have a representative from your osteoporosis management team host a seminar to discuss osteoporosis diagnosis and management at local facilities. Senior centers, senior living communities, hospitals, and rehabilitation centers are all good places to start. Then consider expanding out. Any organization or location that services the commonly affected population (or their caregivers) is worth looking into.

Local Media

Let local TV and radio stations know about events that you’re hosting. Often they will interview you for a short publicity piece to air before the event. You can also invite them to attend the event itself for a recorded or live broadcast.

You could also collaborate with a local news station or print publication on a health segment that features your practice. Sharing patient success stories is a popular option : It’s a great way to promote your practice, as well as inform the community about vertebral compression fractures and treatment options.

Referral Sources

There are likely referral sources within hospitals who see vertebral compression fractures but don’t refer for Balloon Kyphoplasty treatment. Connecting with those professionals, as well as practitioners both inside and outside your organization, can foster ongoing communication and help create treatment partnerships that benefit patients. Some of the professionals you may want to connect with are:

Doctors and nurses
Hospitalists
Geriatricians
Gynecologists

Therapy Awareness Programs

Ask your Medtronic sales representative about Therapy Awareness Program (TAP) events.